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Christmas orders: Orders placed after December 18th will not be fulfilled until mid-January. Please note; there may be some delay in shipping at peak times. Due to COVID-19, products are unable to be shipped to international destinations at this time. Wishing you and your family a safe and happy Christmas.

Roughy on the Rise


The story of orange roughy is one of cowboys, characters and conservation. Roughy on the Rise charts the discovery of this mysterious deepwater fish, its exploitation, its depiction by environmental NGOs as the epitome of unsustainable fishing, the slow unlocking of its secrets, its key role in bankrolling the development of the New Zealand seafood industry - and latterly its recovery.

Price includes postage


Due to shipping delays caused by Covid-19, 'Roughy on the Rise' is currently only available for shipment within New Zealand.